Email marketing is one of the best strategies to get the name of your products, brands, or services to more people. It is perfect for entrepreneurs who are trying to scale their businesses. Luckily, there are a lot of tools and platforms that help with email strategies, like WordPress. This platform is great for email marketing since you can install plugins that will make building your email campaigns easier, faster, and more convenient. But with seemingly endless options to choose from, we’ve narrowed down the best email marketing plugins for WordPress for your convenience.
Best Email Marketing Plugins For WordPress
HubSpot
HubSpot is one of the best email marketing plugins for WordPress. This plugin is a one-stop-shop growth platform that enables businesses to grow better. With HubSpot, your business will have an easier time attracting, engaging, and delighting customers thanks to the abundance of free tools you can access, including email marketing, live chat and chatbots, CRM, reporting, ad management, forms, and more. These tools are why HubSpot is considered one of the most recommended SMTP plugins.
You can easily use this free email marketing plugin via a stunning drag-and-drop builder, and it is also natively integrated into WordPress. However, there are some limitations with HubSpot’s free plan since you can only send up to 2000 emails per month with the free version.
A native WordPress plugin is also available, which makes it convenient to manage your email marketing and contacts inside your WordPress admin dashboard.
Advantages:
HubSpot is easy to use, whether you’re a beginner or a professional. You also have access to over 300 tools, and all the data of your contact database is accessible on one platform, making your email marketing experience more actionable and personalized.
Cons: The free plan does not include marketing automation or advanced reporting features.
Who should use HubSpot:
- Service Companies
- Businesses that are trying to grow.
- Agencies
Another plugin is also available for HubSpot that you can use to create contact forms if you need to get additional information from your email subscribers.
MailChimp
The MailChimp WordPress email plugin is one of WordPress’s most popular email marketing plugins. When you use this plugin, you’ll notice that you have several pre-built, customizable, and mobile-friendly sign-up forms, a useful selection of add-on plugins, and an extensive knowledge base to take advantage of.
Price:
The basic version of MailChimp is available for free. However, if you’re looking for more advanced features, you can get the ‘Growing Business’ plan for $10 per month. But if you want to have everything that MailChimp has to offer, you can subscribe to their ‘Pro Marketer,’ which will cost you $199 per month.
Advantages:
MailChimp has proven it’s one of the best email marketing plugins for WordPress due to how streamlined, trusted, and outstandingly supported it is, which makes designing your email campaigns incredibly easy.
Disadvantages:
Advanced users looking to manipulate any of MailChimp’s default settings may find the process becoming extensively complicated because of the buried data. Beginners may also need to brush up on their CSS knowledge since it is needed when you want to master adding native subscription forms through MailChimp.
Upon further research, here are the users we think would benefit the most from using MailChimp.:
- Non-profit organizations.
- Creative Services
- Businesses.
- Marketing and advertising.
- Consulting practices.
MailChimp’s appeal lies in the way you can enjoy peace of mind with how you can scale your email marketing requirements as your site and business grow and flourish.
SendInBlue
SendInBlue is considered one of WordPress’s best email marketing plugins because it acts as an all-in-one email marketing plugin. You get various features when you use SendInBlue, making creating and managing email lists easy and simple. Specifically, users can access automation and email statistics and create email campaigns through a drag-and-drop builder. Unfortunately, less-advanced users may struggle to use the feature set.
Price:
SendInBlue basic version is free to use. However, if you’re looking for more advanced features, the Lite plan will cost you around $25 per month, while Premium allows you to take advantage of everything this email marketing tool offers for $66 per month. The ‘Enterprise’ plan is also available, designed to meet your business needs, with varying price points.
Advantages:
Outstanding real-time tracking capabilities and responsive email design templates are what you can expect when you use SendInBlue for your email marketing needs.
Disadvantages:
This plugin is not recommended for complete beginners compared to other options in this list, and you may find it lacking when it comes to third-party integrations.
We recommend using SendInBlue, especially if you are running:
- Service-based businesses.
- Non-profit organizations.
- Blogs.
- eCommerce websites.
The best thing about the SendInBlue plugin is that you can send up to 9000 emails per month free of charge, which is great for blogs and small-to-medium-sized businesses.
Sumo List Builder
Sumo is considered one of the most popular and best email marketing plugins for WordPress and it offers features like analytical tools, social sharing, and email marketing. The built-in Smart Mode popup technology allows you to adapt the list builder’s actions to meet your marketing needs.
You can also choose from customizable popup forms, pre-made templates, and mobile display capabilities to improve your email campaigns; however, you can’t send emails directly using the plugin.
Price:
Sumo List Builder has a standard version called ‘Just Starting’, which you can use completely free. If you’re interested in additional features, other plans are available, such as the Professional plan, which will cost you $24 per month; the Small Business plan will set you back $59 per month; and the E-commerce package, which costs $199 per month. Larger teams may also avail custom options to fit their needs.
Advantages:
Sumo has a simple, easy-to-use interface that lets you tweak your list to fit your particular needs.
Disadvantages:
Compared to other email marketing plugin solutions in the market, Sumo’s more advanced plans are relatively expensive. Furthermore, the free version of Sumo has mandatory visitor-facing branding, which may weaken your brand’s image unless you upgrade to remove it.
Any scale business or industry can use Sumo List Builder, including:
- Non-profit organizations.
- Marketing and advertising.
- Personal development and growth businesses.
Using it for free for up to 500 email subscribers is one of the unique perks of using Sumo List Builder.
OnePress Opt-In Panda
OnePress Opt-In Panda lets users connect with their website visitors completely differently by integrating it with their favorite email tool. This plugin features built-in analytics options, which you can use to improve the types of content you provide. It does this by tracking data such as response rates and user interactions.
You also have the option of locking premium content. Unfortunately, the variety of settings may make it too complex for users just starting.
Price:
The basic ‘lite’ version of Opt-In Panda is available to use free of charge. Meanwhile, you get the complete version of the Opt-In Panda plugin for $23.
Advantages:
Opt-In Panda is easy and convenient for developers, loads ultra fast, and is optimized for mobile devices.
Disadvantages:
Lacks advanced analytical features compared to other plugins in this list. It’s also lacking in the support department since it’s received mixed reviews.
Like the other options included in this list, you can use Opt-In Panda in almost any industry or business. What’s more, you can also use this plugin to deliver a variety of content, including the following:
- Case studies.
- Blog recaps.
- eCommerce promotions and offers.
- Informational newsletters.
Due to its versatility, you can use this plugin readily on almost any e-commerce site.
Final Thoughts
And that’s our list. Now that you’re familiar with the best email marketing plugins for WordPress, you should also consider other aspects that can determine the success or failure of your website. Great website care, maintenance, and support go can go a long way when it comes to ensuring your website runs smoothly.
So if you are planning to build your WordPress website or if you own one already, we recommend having a trusted and reliable WordPress maintenance service for your website. From website care, maintenance, malware cleanup, hosting, and support, SecureITPress does it all to ensure your WordPress site continues to operate smoothly and protect it from all threats. Head on over to our website to get more info on all the services we offer.
