Email marketing is a great way to increase conversion rates. Sending regular newsletters to website visitors can keep them up to date on news and promotions. It will help to promote your brand and engage visitors as potential customers.
However, creating and sending email newsletters can take some time. You must send regular emails to your subscribers and contain pertinent information for the recipient. In this case, having the best WordPress newsletter plugins is very handy for optimizing your email campaign.
Why Do You Need the Best WordPress Newsletter Plugins?
Email marketing is used to send emails to prospects and customers. These emails typically contain sales promotions, a new blog post, or other pertinent information. You can also use an email newsletter to solicit customer feedback and build trust.
Email marketing is important for your business for the following reasons:
- Lead Development
You can attract users and convert them into subscribers or customers by sending emails with coupons or free trials. This process helps your website generate leads.
- Increasing customer loyalty
Use email newsletters to connect with your subscribers and reward them with promotions or to solve their problems by sharing informative content.
- High rate of return on investment (ROI)
According to data, email marketing generates an average ROI of $42 for every $1 spent. With a strong call-to-action, you can persuade your subscribers to buy your product or download your content (CTA).
WordPress plugins enhance the functionality and features of a website. If you want to maximize the effectiveness of your newsletters, the best WordPress Newsletter Plugins can be useful. WordPress Newsletter plugins let you generate and send newsletters from your WordPress dashboard. Others concentrate on creating eye-catching forms and popups to attract more visitors while expanding and handling your mailing list.
How to Choose the Best WordPress Newsletter Plugins?
WordPress is the world’s most popular open-source content management system (CMS). Its popularity is its ease of use and the ability to use plenty of free and premium plugins.
You might feel overwhelmed by the number of newsletter plugins available in the WordPress repository. However, to effectively send email newsletters, you should select the best WordPress newsletter plugins.
So here are some things to consider when selecting the best WordPress newsletter plugins:
- Simple user interface and campaign management
When selecting a newsletter plugin, you must use a plugin with an easy user interface for better time management and newsletter quality.
- Smart contact segmentation
It aids in creating effective newsletter campaigns. You can efficiently deliver unique and personalized messages with a well-segmented email list.
- Innovative automation features
Automation has become the most effective hack for digital marketing business success. A powerful email marketing automation tool can convert your visitors into loyal customers.
- Integrations
You can interact with visitors and customers using a few other tools. That is why selecting the best WordPress newsletter plugin that integrates with your tools is critical.
- Granular reporting system
Perform performance tests, measure every detail, personalize precisely, and convert like a pro. It is only possible if you have the best WordPress newsletter plugin that provides all the data and analytics for your newsletter campaigns.
- Pricing
In general, email newsletter plugins are free to use. However, if you require more features or wish to store more contacts, they will begin charging based on the features or contact tier.
As a result, you must select a plugin that is within your budget. Considering all this, selecting the best WordPress newsletter plugin can be difficult. Don’t worry; we’ve got you covered!
5 Best WordPress Newsletter Plugins for 2022
The best WordPress newsletter plugins offer various free and premium combo options for easily customizing and managing your company’s newsletter email marketing campaigns. There are numerous newsletter plugins to choose from, even if you know what you need. Look at the 5 best WordPress newsletter plugins for developing and expanding your email list.
- Everest Forms
Everest Forms is a form builder plugin allowing you to create attractive forms quickly. However, it allows you to create an email subscription form and assist you in growing your email list. It has add-ons that allow you to easily create and manage your email list by integrating email marketing platforms.
It is a simple drag-and-drop form builder that works well as one of the best WordPress newsletter plugins for creating your subscription form. Everest Forms makes it simple to collect subscribers to grow and expand your business.
Key characteristics include:
- Integration with Mailchimp and ConvertKit
- Customization of Newsletter Signup Forms
- Submission of an Ajax Form
- Completely Responsive Design
- Templates for Multiple Forms
- Newsletter
As the name suggests, Newsletter is one of the best WordPress newsletter plugins for increasing email subscriptions on your website. It allows you to have an unlimited number of newsletter subscribers. Similarly, you can use an unlimited number of newsletters with tracking with this WordPress newsletter plugin. Furthermore, for website security, it checks for spam subscriptions using domain or IP blocklists, Akismet, and Captcha.
Key characteristics include:
- Delivery Speed Fine Manager
- Composer with Drag and Drop
- WPML Compliant
- Multiple Lists Aiming
- GDPR Compatible
- OptinMonster
OptinMonster is a one-stop solution for marketing your WordPress website. It is one of the best WordPress newsletter plugins that can be used as a marketing toolkit to integrate its services. With the help of this plugin, you can easily increase your newsletter subscriber list and sales.
It has a simple drag-and-drop popup builder that allows you to create beautiful email subscription forms, popup campaigns, and so on. Additionally, this plugin provides you with pre-built popup templates to help you save time.
Key characteristics include:
- Popup Builder with Drag and Drop
- Options for Including Newsletter Signup Forms in Posts
- Completely Responsive Design
- Animations in Popups
- Efficient A/B Split Testing
- MailPoet
MailPoet can be of great assistance if you want to increase the number of email subscribers on your website. The best part is that you can create your mailing list without leaving the WordPress admin panel. Moreover, you can use this WordPress newsletter plugin on any WordPress website.
Aside from that, it allows you to schedule your newsletters. As a result, you can send them immediately or plan them through new blog post notifications with just a few clicks. This plugin may also include options for organizing your subscribers and subscribers list.
Key characteristics include:
- Send Welcome Emails Automatically
- Several Responsive Templates
- Compliant with GDPR
- Email Customizer for WooCommerce
- Insightful Stats
- Email Subscribers
Email Subscribers is one of the best WordPress newsletter plugins for collecting leads and sending automated blog post notifications. You can also send your subscribers broadcasts. Best of all, with the additional assistance of this plugin, you can handle all of these from a single location.
It also allows you to place an appealing newsletter subscription form anywhere on your website. In simple terms, this best free WordPress newsletter plugin is ideal for any website owners, such as bloggers, marketers, and others, to meet all of their email subscription needs.
Key characteristics include:
- Unlimited Email Templates
- Plan, Create and Send Broadcasts
- Deliver Post Notifications
- Email Open/Viewed Status
- Contacts Import/Export
Best WordPress Newsletter Plugins: Wrapping Up
There is no such thing as a perfect WordPress email newsletter plugin. It all comes down to selecting the best WordPress newsletter plugin for your needs, technical knowledge, and budget. The best WordPress newsletter plugins provide various features to enjoy a trouble-free experience. Choose wisely!
However, maintaining and securing WordPress is also required to protect and handle your website! SecurItPress will handle your problems with qualified technical assistance so that you and your potential customers can effectively navigate through the website.
